Country Comparison
Revenue Drivers
| Country | Ranking |
|---|---|
| United States | 1,163 |
| Brazil | 341 |
| United Kingdom | 256 |
| France | 179 |
| Spain | 175 |
| Mexico | 174 |
| Germany | 171 |
| Canada | 141 |
| India | 125 |
| Italy | 96 |
Traffic Drivers
| Country | Ranking | Share |
|---|---|---|
| United States | 735,623 | 79.9% |
| India | 92,303 | 10.0% |
| Indonesia | 23,634 | 2.6% |
| Brazil | 22,760 | 2.5% |
| Bangladesh | 21,656 | 2.4% |
| Pakistan | 16,520 | 1.8% |
| Germany | 11,468 | 1.2% |
| United Kingdom | 10,895 | 1.2% |
| Mexico | 10,734 | 1.2% |
| Spain | 8,758 | 1.0% |
Country Analysis Insights:
- The United States leads in both revenue and traffic.
- Brazil is 4th in traffic (2.5%) but 2nd in revenue. Portuguese is supported across transcription and the site UI.
- The United Kingdom, France, Spain, and Germany rank in both traffic and revenue, indicating balanced performance given complete language support.
- Bangladesh and Pakistan collectively contribute 6.8% of traffic but are not among the top revenue drivers. No action since we don’t sell directly in those countries.
- India ranks 2nd in traffic (10.0%) but drives low revenue.
- Indonesia drives around 3% of traffic but very low upgrades.
Language Analysis
Site Languages
| Language | Users | Share |
|---|---|---|
| English | 2,020,268 | 80.5% |
| Spanish (Spain) | 139,243 | 5.5% |
| Portuguese (Brazil) | 118,660 | 4.7% |
| French (France) | 70,019 | 2.8% |
| German (Germany) | 39,133 | 1.6% |
| Italian | 18,854 | 0.75% |
| Indonesian | 7,890 | 0.3% |
| Turkish | 1,473 | 0.06% |
| Hindi (India) | 386 | 0.015% |
| Bengali (India) | 123 | 0.005% |
| Filipino (Philippines) | 2 | 0.00008% |
Transcribed Languages
| Language | Count |
|---|---|
| English | 9,690 |
| Spanish | 1,570 |
| Portuguese | 436 |
| German | 329 |
| French | 276 |
| Italian | 63 |
Non-Transcribed Languages
| Language | Count |
|---|---|
| Icelandic | 1,250 |
| Arabic | 489 |
| Hindi | 481 |
| Indonesian | 261 |
| Turkish | 201 |
| Russian | 172 |
| Polish | 151 |
| Gujarati | 135 |
| Urdu | 105 |
| Swahili | 94 |
Language Analysis Insights:
- Top 6 languages across the UI and transcript match aligning with top revenue countries.
- After English, Spanish and Portuguese are top languages mapping to our top regions outside the U.S. - Brazil and Spain
- Icelandic request most likely a bug since approximately only 39 users have visited the site from Iceland in the last 30 days.
- High demand for Arabic in transcription could be driven by France where its the third most common language.
- Hindi the third most rejected language coincides with India one of our top drivers for traffic.
Languages For Revenue Driving Countries
| Country | Ranking | Transcription Languages | Site Languages |
|---|---|---|---|
| United States | 1,163 |
English Supported
Spanish Supported
Chinese Not Supported
|
English Supported
Spanish Supported
Chinese Not Supported
|
| Brazil | 341 |
Portuguese Supported
English Supported
|
Portuguese Supported
English Supported
|
| United Kingdom | 256 |
English Supported
Welsh Not Supported
Polish Not Supported
Punjabi Not Supported
|
English Supported
Welsh Not Supported
Polish Not Supported
Punjabi Not Supported
|
| France | 179 |
French Supported
English Supported
Arabic Not Supported
|
French Supported
English Supported
Arabic Not Supported
|
| Spain | 175 |
Spanish Supported
Catalan Not Supported
Basque Not Supported
|
Spanish Supported
Catalan Not Supported
Basque Not Supported
|
| Mexico | 174 |
Spanish Supported
English Supported
Nahuatl Not Supported
|
Spanish Supported
English Supported
|
| Germany | 171 |
German Supported
English Supported
Turkish Not Supported
|
German Supported
English Supported
Turkish Supported
|
| Canada | 141 |
English Supported
French Supported
Indigenous Languages Not Supported
|
English Supported
French Supported
|
| India | 125 |
Hindi Not Supported
English Supported
Bengali Not Supported
|
Hindi Supported
English Supported
Bengali Supported
|
| Italy | 96 |
Italian Supported
English Supported
Sicilian Not Supported
|
Italian Supported
English Supported
|
Next Steps For Revenue Drivers:
- Drive increased usage and revenue from India by adding support for Hindi transcription and explore regional pricing/campaigns.
- Add support for Arabic across our site UI and transcription to increase usage and revenue from France.
- Focus on the top 5 languages for content, emails and comms with customers - (P1) Portugues, (P2) French, (P3) Spanish, (P4) German and (P5) Italian
Languages For Traffic Driving Countries
| Country | Ranking | Share | Transcription Languages | Site Languages |
|---|---|---|---|---|
| United States | 735,623 | 79.9% |
English Supported
Spanish Supported
|
English Supported
Spanish Supported
|
| India | 92,303 | 10.0% |
Hindi Not Supported
English Supported
Bengali Not Supported
|
Hindi Supported
English Supported
Bengali Supported
|
| Indonesia | 23,634 | 2.6% |
Indonesian Not Supported
Javanese Not Supported
English Supported
|
Indonesian Supported
Javanese Not Supported
English Supported
|
| Brazil | 22,760 | 2.5% |
Portuguese Supported
English Supported
|
Portuguese Supported
English Supported
|
| Bangladesh | 21,656 | 2.4% |
Bengali Not Supported
English Supported
|
Bengali Supported
English Supported
|
| Pakistan | 16,520 | 1.8% |
Urdu Not Supported
English Supported
Punjabi Not Supported
|
Urdu Not Supported
English Supported
Punjabi Not Supported
|
| Germany | 11,468 | 1.2% |
German Supported
English Supported
Turkish Not Supported
|
German Supported
English Supported
Turkish Supported
|
| United Kingdom | 10,895 | 1.2% |
English Supported
Welsh Not Supported
Polish Not Supported
Punjabi Not Supported
|
English Supported
Welsh Not Supported
Polish Not Supported
Punjabi Not Supported
|
| Mexico | 10,734 | 1.2% |
Spanish Supported
English Supported
Nahuatl Not Supported
|
Spanish Supported
English Supported
Nahuatl Not Supported
|
| Spain | 8,758 | 1.0% |
Spanish Supported
Catalan Not Supported
Basque Not Supported
|
Spanish Supported
Catalan Not Supported
Basque Not Supported
|
Next Steps For Traffic Drivers:
- Experiment with campaigns to increase traffic to our top revenue regions - Brazil, Germany, UK, Spain
- Monitor UI language usage and traffic from Indonesia to determine if we add support for transcription.